The Shard - a high-rise bespoke uniform project , 2019

The Shard - by Renzo Piano

This iconic building which stands as the Europea Union’s tallest building with its 95 floors and 306, 6 metres is not only an iconic landmark within architecture but also stands as a symbol of the skyline of London.

The starting point came from the actual blueprints of this spire-like sculpture by Renzo Piano and adapted key design features and silhouette outlines into physical pattern pieces for each uniform. The idea was to strengthen and sharpen up the profile while leaving key details that would give the uniform identity an instant recognisability. We wanted the building to have a presence in the identity of the staff but in the most refined and subtle way possible. We used only blue tones from the top to the bottom of the uniform, including each topstitch, as a nod to the original blueprint of the building. There was a lot of new ground tested creatively and technically; for instance, we specially designed a range of jackets for the outdoor security staff at the entrances of the building and on the rooftop terrace. These jackets were developed to keep you warm within industrial freezers - we tested them out and they work ;) All materials are sourced from our range of Italian, sustainable suppliers in order to ensure that the uniforms are certified as organically and responsibly produced within Europe. The design was developed in close collaboration with the iconic Ab Rogers Design and was developed and sampled but never produced.